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Retail marketing.
An ongoing creative partnership for launches and sales at one of the electronics sector's leading brands – online and in stores.
Challenge
Launch after launch. Online and offline at the same time.
Xiaomi needed a partner who could handle all retail marketing: from banners and landing pages for each sales phase to printed materials, inserts and in-store fixtures.
Our brief covered full retail marketing support for one of the leading electronics manufacturers – both online and offline. The work included a string of product launches, among them the Redmi Note 11 series, the Xiaomi 12 series, the Smart Band 6 and the Watch S1 – each one requiring us to inform consumers about the new product, communicate its features and benefits, and present an attractive offer at every stage of the sales funnel.
Idea
One team, every touchpoint.
We took a multi-tool approach – one team responsible for every touchpoint with the brand, both online and in physical stores.
Online, we prepared advertising banners, animations and landing pages for every sales phase – teaser, presale and open sale. Offline, we produced printed materials, inserts with product and promotion information, display designs, and materials built specifically for Xiaomi stores: furniture files, lightboxes, gates, inserts, window stickers and posters. For the open sale phase, we also created materials featuring Iga Świątek.
Execution
We developed the concept and delivered a comprehensive ecosystem landing page presenting the full range of home, mobility and active devices, showcasing their compatibility with the Xiaomi Home app. Our work spanned creative concept, market research, brainstorming, graphic design, development and motion design.
We also supported ongoing sales of smartphones and home devices and communicated current promotions – writing CTA-driven copy and designing master banner graphics. To make Xiaomi devices stand out on retail partners' sales floors, we designed bases and LED-backlit stands with a premium look and feel.
Project team
- Project managers
- Filip Błajet, Joanna Przybysz, Małgorzata Geltz
- Copywriters
- Agnieszka Mikołajczak, Monika Olkiewicz, Wiesław Juskowiak, Natalia Majchrzak
- Graphics
- Paweł Czamański, Agata Gołębiewska, Krzysztof Magnuszewski, Adam Furmańczak, Marcin Bilicki, Aleksandra Duk, Kacper Krysiak
- Motion design
- Krzysztof Magnuszewski, Adam Furmańczak
