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What wedo.
We don't do everything. We do four things and we do them so there's something to talk about.
Every project starts with a conversation and a simple question: why? Then we assemble a team of strategists, creatives and implementation experts who take it from first brief to final report.
Creative marketing
The engine of a brand. From product launches and rebrands, through unconventional campaigns and sales activations, to scalable AI-powered creative – we make things people start talking about.
See case studyBMW Inchcape – Every Inch
Product or Service Launch
We develop a go-to-market strategy, a promotional campaign concept and a complete visual identity.
Rebranding & Repositioning
We refresh the brand's image, create a new Big Idea and reach new audiences.
Creative Concepts
We create unique creative platforms tailored to the brand.
Unconventional Communication
We break the routine in competitive industries with bold unconventional and ambient activities.
Integrated 360° Campaigns
We connect Digital, TV, OOH and Print with one consistent, far-reaching core idea.
Sales Activations
We design engaging promotional activities (e-commerce & POS) that directly boost sales.
Fast, Scalable Creative with AI
We combine the potential of artificial intelligence with creative work, delivering large volumes of assets in a short time.
Photo & Video Production
Together with our trusted partners, we create award-winning formats that stick in people's minds.
Employer Branding & Internal Communication
We build strong, authentic employer brands, repeatedly recognised and awarded in industry media.
See case studyLidl Polska – LIDLeal to the Bone
EB Strategy & EVP
We research organisational culture, define a unique EVP and build a long-term strategy for attracting talent.
EVP Localisation
We adapt global employer branding strategies for the Polish market.
Recruitment Campaigns
We design dedicated image-building recruitment campaigns that generate a steady flow of valuable applications.
Internal Communication
We create consistent strategies and materials that engage the team and strengthen company culture.
Digital Formats & Video Inside
We show the company from the inside through interactive formats, video and reportage, setting you apart on the job market.
Candidate Journey & Onboarding
We design consistent touchpoints between candidates and the brand – from career-fair materials to the onboarding process.
Employee Advocacy
We build and run ambassador programmes that deliver real results.
Transformation & Change Communication
We provide strategic communication support during mergers, reorganisations and change processes.
Strategy
We help uncover a brand's true DNA. We audit, draw conclusions and propose effective solutions. We run in-depth workshops and build winning strategies and precise tactics.
Let's talk strategyBrand & Communication Audit
We look at what the brand says, where, and to whom. We analyse, recommend and improve.
Strategic Consulting
We support the development and review of chosen strategies and processes, and join decision-making meetings with executive leadership.
Strategic & Inspirational Workshops
We design and run dedicated workshops with management and communication teams.
Marketing Strategies
We build comprehensive, consistent marketing strategies – from positioning through customer journey to specific, measurable KPIs.
Positioning & Brand Architecture
We define USP and personas and organise the brand portfolio, resulting in a tailored offer that sells.
Qualitative & Quantitative Research
Together with long-standing partners, we design and run dedicated quantitative and qualitative research into brand image and consumer insights.
How we work
From brief to report- 01
Strategy
Audit, workshops and building strategy and tactics. Strategic consulting, customer journey, EVP and USP design.
- 02
Digital
Online campaigns, social media, content and influencer marketing, and motion design.
- 03
ATL & BTL
Media campaigns, photo and video production, design, POS, shopper and ambient marketing.
Ongoing brand partnerships
Our best work happens with clients who stay with us for years.
Our most valued clients are looked after by a full team of experts who own the project from A to Z. We know their goals, their history and their people – which means we respond fast and never start from scratch.
FAQ
Short and to the point – what clients ask us most often.
What does the LUCKYYOU agency do?
LUCKYYOU is a creative and marketing agency from Poznań, Poland, operating since 2013. A team of 35+ people delivers projects in four areas: creative marketing, social media & content, employer branding and strategy. We create strategies, creative work and campaigns that sell, recruit and build brand reputation.
How much does working with LUCKYYOU cost?
We price flexibly and individually – every project and client is different, so we tailor scope, budget and the cooperation model to real needs and possibilities. We do not have a fixed price list. The quickest way to estimate a budget is a short conversation about your goals – write to office@luckyyou.pl.
Does LUCKYYOU take on one-off projects or ongoing brand work?
LUCKYYOU does both: single campaigns and projects, as well as ongoing brand partnerships. In long-term partnerships a full team of experts looks after the brand and knows the client’s goals, history and people. Many of our partnerships started with a single campaign and have lasted for years.
Which industries does LUCKYYOU work with?
LUCKYYOU works with, among others, retail and e-commerce (Lidl Polska, LPP, IKEA Retail Polska, Allegro), FMCG (Danone, Coca-Cola HBC, Maspex, Kraft Heinz, Browar Fortuna), automotive (BMW Inchcape, Volkswagen Group Polska, Volvo Group), technology and telecoms (Xiaomi Polska, INEA), finance (BEC Poland) and the public sector (the cities of Poznań and Warsaw). See all case studies.
Does LUCKYYOU do employer branding and recruitment campaigns?
Yes. Employer branding is one of LUCKYYOU’s four core areas: employer brand and EVP strategy, EVP localisation, recruitment campaigns, internal communication, video, candidate journey and employee advocacy. Our employer branding work has been recognised by, among others, the Employer Branding Excellence Awards, HR Dream Team and Siła Przyciągania.
Where is LUCKYYOU based and who does it work for?
LUCKYYOU’s office is a villa in the Grunwald district of Poznań, at ul. Zakręt 8, 60-352 Poznań, Poland. From Poznań we work for brands across Poland – from large companies and retail chains to public institutions.
How do I start working with LUCKYYOU?
Write to office@luckyyou.pl or call +48 576 442 202 and briefly tell us about your brand, goal and timeline. We will come back with questions, set up a call and propose the scope and cooperation model. More on the Contact page.
Social Media & Content
From strategy, through ongoing management and unique content, to influencer marketing. All here.
Social Media Kickstart
We build the strategy and run channels from day one, making sure the start is strong.
Expert Content & Audit
We turn your expertise into valuable content, building thought leadership and authority in your industry.
Channel Management & Optimisation
We revive existing profiles with fresh ideas, engaging formats and precise performance activity.
Video Formats (Reels / TikTok)
We design and produce short, dynamic video formats that grab attention and build reach.
Distinctive Tone of Voice (Social Vibe)
We give your brand a distinctive voice and communication style that stands out in the feed.
UGC & Ambassador Content
We maximise the potential of content created by your ambassadors and turn it into strong reach.
Influencer Marketing
We design and run effective campaigns with online creators matched to your target audience.