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Beer classics, reimagined.
Day-to-day social media care for two iconic beer brands, where a fresh eye meets authentic craft.
Challenge
How do you refresh a brand everyone already knows?
Browar Fortuna and Browar Grodzisk are well-known, recognisable brands – but their presence on social media needed a fresh perspective. Our task was to develop a consistent visual concept for communication across every channel, cleverly using and extending the existing branding to strengthen recognition for both.
The goal was simple yet demanding: one consistent idea that could flex across every channel, with a single outcome in mind – stronger brand awareness than ever before.
Idea
The real product, no retouching.
Beyond a fresh take on the visual identity and its day-to-day execution on social media, we enriched the communication with dedicated, contextual photo shoots. The goal was to show an authentic view of the product – how it's made and how it accompanies customers in everyday life.
Execution
Even a great key visual can't stand on its own – it needs precise execution. For us, that meant a multitude of engaging social formats: IG Stories, carousels, native functions, Canvas, expandable units, and more. Creativity ran through everything, from the ideas themselves to the choice of tools.
When it comes to social media, we always keep focus on what fuels it: people. As part of the collaboration we're responsible for moderating the brand's channels, including comments and messages. Building relationships and brand loyalty takes more than content alone.
Project team
- Project manager
- Tomasz Dolczewski
- Social Media Manager
- Jagoda Herman-Mrozik
- Art director
- Marcin Bilicki
- Copywriter
- Agnieszka Mikołajczak
- Graphic design
- Aleksandra Duk
- Motion design
- Adam Furmańczak, Krzysztof Magnuszewski
