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Behind our products, there are people.
An employer branding campaign where the stars were the brands from store shelves – and the people behind them.
Challenge
How do you convince candidates that a dream employer stands behind familiar brands?
Maspex brings together a wide portfolio of well-known brands and is one of the largest employers in the industry, with huge potential that candidates weren't always aware of. Our task was to create communication that would show potential candidates the variety of interesting work and the strong growth opportunities waiting for them at Grupa Maspex.
Idea
Behind our products, there are people.
Our starting point was the portfolio of brands belonging to Grupa Maspex – we built a strong connection between the parent brand and its product brands by showcasing their wide range, showing candidates just how many recognisable brands they could work for.
But products alone aren't everything. We put just as much focus on people, highlighting the diversity of Maspex employees and the unique atmosphere and relationships within the company – the latter were especially visible on the shoot itself.
Execution
We took the slogan we created very literally during the photo shoot prepared for the campaign. Based on it, we created the key visual and a full set of printed materials, and we also prepared a social media strategy for the client that kept the same tone of voice going.
Project team
- Project manager
- Agnieszka Andrzejczyk, Filip Błajet
- Art director
- Marcin Bilicki
- Copywriter
- Natalia Majchrzak
- Photography
- Łukasz Urbańczyk
