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Unbottle your potential.
The fourth edition of the student competition Brand Opener, where Coca-Cola HBC looked for bold ideas for the future.
Challenge
How do you refresh a well-known competition and reach students in the middle of a pandemic?
Coca-Cola HBC Poland & Baltics is constantly looking for solutions that are good for the business and for the environment – that was our starting point for the latest edition of the Brand Opener competition for students from Poland, Lithuania, Latvia and Estonia. The pandemic turned out to be the biggest challenge, forcing us to move every planned activity into the virtual space without cancelling a single one.
Idea
Unbottle your potential.
Under the slogan "Unbottle your potential" we refreshed the image of the fourth international edition of Brand Opener, emphasising its appeal and energy. We designed a bold, attention-grabbing key visual that still fit the competition's existing logo, and our work also covered graphics and video materials, coordinating online events, the brandopener.eu website and running the Facebook fan page together with smaller challenges for participants.
Execution
Our answer to the pandemic restrictions was a series of online events that kept participants directly engaged despite the lack of in-person meetings. We delivered livestreams for Brand Opener fans and a dedicated webinar with the General Manager of Coca-Cola HBC Poland & Baltics.
That kept the competition's energy intact – participants followed each stage of the contest in real time, asked questions, and took part in extra challenges published on the fan page.
Project team
- Project manager
- Agnieszka Andrzejczyk
- Art director
- Kacper Krysiak, Kuba Guzik
- Copywriter
- Natalia Majchrzak
- Graphic design
- Marcin Bilicki
- Motion design
- Adam Furmańczak
