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A sense of taste, literally.
A photo shoot and sales catalogue that turned Kraft Heinz's iconic sauces into inspiration on a plate.
Challenge
How to create a sales catalogue that doesn't just sell, but inspires?
Our main goal was to create an attractive sales catalogue and informational materials that strongly echoed the brand's image. The task demanded a lot of taste from us – literally.
Idea
Dishes that sell themselves.
The foundation of the materials was a photo shoot showing dishes built around the brand's iconic sauces. Working with a renowned chef, we created photos that were not just presentations of a dish, but above all inspiration for customers.
Execution
We also worked with Heinz on B2B materials for wholesale networks and POS advertising support. Thanks to this comprehensive approach, the results of the photo shoot could inspire a much wider audience – from the sales catalogue, through points of sale, to wholesale partners.
Project team
- Project manager
- Iza Cienkus
- Art director
- Kacper Krysiak
- Copywriter
- Natalia Majchrzak
- Graphic design
- Kacper Krysiak
- Photography
- Małgorzata Opala
