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The Reno Crew.
Full YouTube channel management for Siniat, in which construction-site experts turned into internet stars.
Challenge
How do you talk about drylining so that people actually want to watch?
Siniat, a leading manufacturer of drylining construction materials, needed communication that was as authentic as it was engaging. From the concept stage onward, the main goal was producing content that was interesting, spontaneous and, above all, attractive from the audience's point of view – content that would grab attention while simply explaining topics from the construction industry, in step with current social media trends.
Idea
The construction site as a recording studio.
On YouTube, we built a vlog format hosted by a duo of charismatic experts who – not in a studio, but on the construction site, their natural habitat – explain renovation topics in a relaxed, accessible and often funny way. We also brought in influencers from the @remont4you and @Co.dzis.robimy channels to boost the project's viral potential.
Execution
Facebook acts as the channel for day-to-day communication – that's where project examples, shorter how-tos and previews of upcoming Reno Crew episodes show up. We work on two fronts, reaching both the brand's already-committed customers and new audiences potentially interested in construction topics.
Project team
- Project manager
- Szymon Szczepaniak
- Social media manager
- Joanna Radecka
- Graphics
- Aleksandra Duk, Agata Gołębiewska
- Copywriter
- Mona Olkiewicz
- Motion design
- Krzysztof Magnuszewski
